The model of implementing the strategies of army land forces cultural-sport club of the Islamic Republic of Iran using a balanced scorecard

Document Type : Original Article


1 PhD Student of Sport Management Department, Central Tehran Branch، Islamic Azad University، Tehran، Iran

2 Associate Professor of Sport Managemen Department، Central Tehran Branch، Islamic Azad University، Tehran، Iran


Organizations, in order to survive and grow in this changing and unstable environment, are forced to adopt a central strategy and move towards new management methods, including strategic management. This research is a mixed type and a combination of quantitative and qualitative research.The statistical population of the study includes all managers, experts and staff of the Land Forces Cultural and Sports Club, which was used due to the limited number of censuses. Using Delphi's method, meetings and several stages of strategic analysis, the strategic goals of the club were determined and provided to the research sample. A balanced scorecard model was used to implement the strategic plan. Results: The research results showed that the executive model of strategic programs of Nezaja Sports and Cultural Club has four perspectives: medal and promotion of national and international status, culture and development of sports, internal management and processes, financial development and income generation, 10 strategies, 26 strategic goals. , 68 metrics, and 145 operational plans, actions and initiatives. In the end, it can be concluded that the proposed model has the ability to be used in the implementation of the club's strategic plan.


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